Set your alarm for St. Pete’s Sunrise Sale & Pajama Party

Set your alarm for St. Pete’s Sunrise Sale & Pajama Party | Shopping deals in Tampa Bay: the Deal Divas | tampabay.com & St. Petersburg Times.

Mark your calendars and set your alarm clocks: Next Thursday, July 21, is the annual Sunrise Sale & Pajama Party in in downtown St. Petersburg.

For the uninitiated, this is a party that will make you want to go to bed early. The sales action runs from 6:43 a.m. until noon. Score deals on merchandise and meals before work!

Participating merchants include Being, the Museum of Fine Arts, Good Night Moon,Shapiro’s Gallery and Pia Esthetics, a day spa and waxing studio. But that’s just the beginning. Here’s the full list, which includes some posh restaurants.

Don’t forget: Wear your p.j.’s — or bring new ones to donate — to receive extra discounts. (Book donations will work too.) Just follow the bright yellow flags, or yellow and orange balloons, to find the participating stores.

And no matter what, don’t hit snooze on this fun sale!

Deal Diva Letitia

(Photo: Times photographer Dirk Shadd, from Times files.)